And 4 tips to craft a compelling Message for your Coaching Business

Things we learned the hard way

Congratulations on your recent coaching certification! You are now a newly Certified Coach and well on your way to building a successful coaching business. But did you sit down to think about what kind of people you want to work with? What are their values, their attitude, and their approach?


Before clarifying our message we were consistently posting and attacting some clients, but not many, and those we were attracting were not aligned with who we wanted to work with. As we started working with them we realized that they didn’t want to do the work, they expected us to do it for them, they weren’t aligned with our values.
So when we sat down and tried to understand what happened, where the disconnection was, we realized that in an effort to get more people, we accepted things that didn’t sit well with us. In reviewing our messaging, it wasn’t as clear that we wanted to work with “passionate, hard working, easy-going and fun people”, and even more importantly the attitude of those we didn’t want to work with “entitled, unwilling to put the effort, and expecting us to do the work for them”.

Your message is the foundation of your business. It is what will attract potential clients and convince them to work with you. If your message is unclear or confusing, you will have a hard time building a successful business or will attract people who will make you doubt if you’re good enough.

We teach about it in our CoachUP for Coaches Programme and you can explore it further on the dedicated page.

Here are a few reasons why a crystal clear message is important even for a Newly Certified Coach just starting:

So, how do you develop a crystal-clear message for your Coaching Business? Here are a few tips:

Once you have developed your message, make sure to use it consistently in all of your marketing materials and online presence. This will help to create a strong brand identity and make it easier for potential clients to find and learn more about you.

Here is an example of a clear and concise message from our own co-founder Tijana (check her profile):

I empower Executives go from good to GREAT by doing LESS and LEADING more.

This message is clear and concise, and it identifies the target audience (Executives) and the USP (doing less and leading more). It is also authentic and reflects Tijana’s personality and coaching style.

If you are a newly certified coach, we encourage you to take some time to develop your crystal clear message. It is one of the most important things you can do to build a successful coaching business. And if you don’t want to do it alone, we are here for you. Check out our CoachUP Programme.

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