Don’t Make the Mistake of Thinking Coaching is Just About Coaching

Learn the non-coaching skills needed to build your Coaching Business

Many people think that owning a coaching business is just about coaching clients; we thought so too! However, nothing could be further from the truth. As we have learned in the last three years, coaching requires a wide range of skills and knowledge. The sooner you realize that and start learning them, the sooner you will succeed.

In addition to coaching clients, you also need to be able to:

• Market and promote your businesses
  • Marketing strategy: What kind of content are you going to share, how often, and in what form
  • What is your lead generator?
  • Which social media works best for you? Where do your ideal clients hang out?
• Network with other coaches
  • Learning that it’s not all competition
  • Having a good network will help you with referrals; if they are not their ideal client, they may refer them to you, and vice versa.
  • To learn from each other and share your struggles with someone who understands you
• Manage your budget and finances
  • Can you outsource some of the work?
  • What can you invest in?
  • How much should you charge?
• Develop and deliver coaching programs and workshops
  • As Lead generators or part of your programs
  • To improve your presentation and speakers skills
  • To build your network
• Write and publish articles and books
  • As part of your content strategy
  • To improve your site’s SEO
  • To build your audience and brand
• Speak at conferences and events
  • As Lead generator
  • To build your audience and brand
  • To improve your network
• Build and maintain a strong online presence
  • With all of the above and much more

In other words, coaches need to be well-rounded professionals who are able to wear many hats. This can be daunting for newly certified coaches, but it’s important to remember that you don’t have to learn everything all at once.

Here are a few tips for newly certified coaches who are looking to build a coaching business to develop their non-coaching skills

• Start by identifying the areas where you need the most development. Do you need to learn more about marketing? Networking? Finance? Once you know where you need to focus, you can start to develop a plan for improvement.
• Take advantage of online resources and training programs. There are many great resources available to help coaches develop their non-coaching skills. We have one just for you, here.
• Network with other coaches. Other coaches can be a great source of support and advice. They can also help you learn new skills and develop your business. Start with us, you can find us on Linkedin.
• Find a mentor. A mentor can help you navigate the coaching industry and develop your non-coaching skills.

Not convinced yet? Here are some additional benefits of building non-coaching skills

• You’ll be more attractive to potential clients. Clients want to work with coaches who are experienced and knowledgeable. By developing your non-coaching skills, you’ll be able to show potential clients that you’re a serious professional who is committed to their success.
• You’ll be able to charge higher fees. Coaches with a wide range of skills and experience are able to charge higher fees for their services.
• You’ll be more marketable. When you have a variety of skills and experience, you’ll be able to market your services to a wider range of potential clients.
• You’ll be more likely to succeed. Coaches who are able to develop their non-coaching skills are more likely to succeed in the long term.

So if you’re a newly certified coach or even an experienced coach, we encourage you to start developing your non-coaching skills today. It’s an investment that will pay off in the long run.

Don’t want to do it alone?

With our CoachUp Programme, for newly certified coaches, you can:

1. Get relevant business training to set up your own coaching business
2. Find a community, develop your coaching skills, and test your ideas
3. Create your program or product and host it online
4. Build the hours needed for accreditation and develop your self-confidence

What are you waiting for?