Don’t Put All Your Eggs in One Basket: Why Diversifying is Essential when starting a Coaching Business

For anyone that wants a coaching business, really.

As a newly certified coach, you’re likely eager to start building your coaching business and helping clients achieve their goals. You are passionate and driven and want to start impacting people. Great!

However, the coaching industry is competitive. How do you diversify yourself from the crowd? One of the best ways to do this is certainly by bringing your whole self to the game and sharing your values, what you stand for, and what you stand against.

Another way is by diversifying your coaching services.

I’m a coach… I can only offer coaching services…

True! At the same time, there are different types of coaching, and you are not just a coach, you have other skills that can be complementary to your coaching. This means offering a variety of services in your coaching business that appeal to a wider range of clients. For example, you could offer:

• Individual coaching
• Group coaching
• Online coaching
• Coaching workshops
• Coaching retreats
• Online training programs
• Challenges
• Speaking engagements
• Writing services
• Consulting services

We started with 1-1 coaching too.

We went head-first and wanted to change the industry by offering affordable but high-quality coaching, making coaching available for everyone. But we learned that doing so 1-1 was limiting our reach and how many people we could truly impact.

We started incorporating online trainings (you can check our free resources here), group coaching, community support, etc. And as we continued to experiment with different tools and strategies, we learned so much!

In addition to attracting more clients, diversifying our coaching services helped us:

• Increase our income
• Reduce risk
• Stay up-to-date on the latest trends
• Gain new skills and experience
• Build a stronger brand for our coaching business
• Create an amazing program for newly Certified Coaches

If you’re not sure where to start, here are a few ideas for diversifying your coaching services:

• Identify your strengths and interests. What are you passionate about? What are you good at?
• Research the needs of your target market. What are their pain points? What are they looking for in a coach?
• Look for opportunities to collaborate with other professionals. This could involve co-creating workshops, offering joint packages, or referring clients to each other.
• Stay up-to-date on the latest trends in the coaching industry. What are new and emerging coaching niches? What are the latest coaching techniques?

Want support to kick-start your coaching business?

We are here! Our CoachUp for Coaches programme is packed with all of our learnings, and in it, we focus on helping you get started with your coaching business (side hustle or full-time), while bringing opportunities to build experience, test and run pilots and boost confidence. And why not? Start earning!
Check our CoachUp Programme here.

You may also like the following article…

Our Cautionary Tale: Get the Right Coaching Clients from the Start